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Best Email Marketing Software in 2021 – App Sofa
Best Email Marketing Software in 2021

Best Email Marketing Software in 2021

Email is supreme when it comes to marketing.

No other delivery channel, including email marketing, drives interaction and creates customer relationships. Email promotions offer a higher ROI than any other form of segment of marketing. Properly set up the addresses, and it can be highly lucrative.

But you need to identify the right email marketing provider to provide a good email marketing campaign. That allows you to monitor your viewers, content, and campaigns.

Compatible functionality will be available with most email marketing services. That’s why it can be challenging to find the right email marketing tools for your company or website.

What makes one site better than another for emails?

I have handled several email lists of more than 100,000 members in my career and used nearly every email marketing tool in life. I know what it takes to execute effective campaigns for email marketing, and I know which tools would do the job.

This guide will help you find the right email marketing program for your case, whether you’re beginning a new email list from scratch or trying to move to a new provider.

#1. The HubSpot-Best one-stop-shop for administrators of inbound marketing

HubSpot is the best service for email marketing, hands down.

They offer a broad range of cool technologies, including their comprehensive framework for email marketing. Without the need for designers or IT, their email marketing tools help you to quickly and easily develop, personalize, and customize your emails.

It should be remembered that their email marketing program is just one of the Hubspot methods in the Swiss Army Knife. It can stand alone with their other offerings such as Marketing Center and their CRM or be used in tandem. Only when combined with those items does the email marketing get better.

Their pre-made templates encourage you, with their drag-and-drop editor, to create your own unique emails.

HubSpot is easy to use and helps you to customize your interface, add calls-to-action and videos, and change your brand-matched content and colors.

To maximize your open rates and clickthrough rates with ease, use their sophisticated personalization software to personalize your addresses.

To automatically serve up the most appropriate subject lines, material, connections, attachments, and calls-to-action, you can use any information in the contact records of an email recipient.

Their A/B platform for research is top notch. After you sent your emails to see who did well and why, use it to dig into the in-depth analytics.

Using this knowledge to evaluate the topic lines with the most gaps and the material and calls-to-action that will win you more profits. With landing pages and signup forms, you can also exploit this to reliably get a sense of ROI for email campaigns.

With upgrade plans beginning at $50/month, the HubSpot email tool is free for up to 2,000 emails sent each month.

To build and submit email campaigns that look professionally built and display seamlessly on every device, all by yourself, enter HubSpot for free.

#2. Constant Contact – Best drag-and-drop builder

In the email marketing room, Continuous Communication is an industry pioneer.

For more than 20 years, they have provided email marketing services to multi-million dollar companies and independent mom-and-pops alike.

The best part: Designing new email campaigns with Continuous Communication is amazingly easy. Choose from over 100 of their models that are pre-built and mobile-optimized.

To make it much better, they even have a drag-and-drop builder.

It is quick and clear to add text, photos, videos, coupons, polling, and events to every post.

You can watch the outcomes of your campaigns in real-time with Continuous Touch. From open pricing to click-through rates, as well as statistics per each specific subscriber, you can see everything.

A main advantage of Continuous Touch is automation. Based on their acts, you can cause welcoming notifications for new subscribers and set up drip campaigns.

Constant Communication is conveniently compatible with other sites such as Salesforce, Shopify, Eventbrite, WordPress, QuickBooks, Gmail, and even more that you may be using.

A 60-day free trial is offered by Continuous Touch, and is one of the best deals you can find in the industry.

Pricing is simple for Continuous Touch email applications. For you to pick from there are two plans; Email and Email Plus.

Your pricing would be dependent on the number of subscribers on your list, much as most email marketing sites. For each plan, here is what some of the prices look like:

Email Systems

  • 0-500 Subscriptions Starting at $20 a month
  • 501-2,500 Users, beginning at $45 a month
  • 2,501-5,000 Subscriptions Beginning at $65 a month
  • 5,001-10,000 Subscribers-$95 a month

Plus Email

  • Starting at $ 45 a month, 0-500 subscribers
  • 501-2,500 Subscribers Beginning at $70 a month
  • 2,501-5,000 Subscriptions Beginning at $95 a month
  • 5,001-10,000 Subscribers-$125 a month

These amounts go all the way up to 50,000. You can immediately upgrade to the Email Plus package until you have eclipsed 10,000 subscribers.

The cheaper plan will be okay for simple and professional addresses. Although I strongly suggest Email Plus for those of you who want to make the best out of your email campaigns.

More sophisticated features such as subject line A/B checking, interactive content, and predictive behavioral campaigns come with this plan. Personalized demographic info, coupons, polling, and surveys will also be open to you.

#3. Sendinblue – Best for growth and engagement

For companies of any scale, Sendinblue provides a fully integrated email marketing solution.

The finest part? They come with a wonderful free plan that provides you with up to 300 emails per day and unlimited contacts. Especially if you run a bootstrap startup or solo operation, that’s a pretty big deal.

With a drag and drop editor, their email designer is extremely intuitive, enabling you to develop the look and feel of your email effortlessly.

They also have fantastic resources such as SMS marketing, allowing you to connect to your customers directly (this is provided with any plan!), as well as an online message feature that allows you the opportunity to answer any questions your customers might have when they have it.

Customized landing pages, signup forms, Facebook ads, and retargeting functionality include some fantastic features they provide. All to help you obtain more leads and make happier clients with those leads.

At present, they offer four different levels of pricing:

Free-$0 a month

  • Up to 300 daily emails
  • Contacts Unrestricted
  • Chatting
  • Marketing via SMS
  • Model Library for Email

Lite, 25 dollars a month

  • Emails of up to 100k
  • No Cap for Daily Sending
  • Checking A/B
  • Remove the logo for Sendinblue

Premium (Most common)-$65 a month

  • Emails up to 1MM
  • Automation Marketing
  • Advertisements on Facebook
  • Retargeted commercials
  • Pages for landing
  • Support by telephone

Enterprise, customized pricing

  • Customized number of emails
  • 20+ sites for landing
  • Manager for consumer satisfaction
  • Access for consumers of 10+
  • IP Committed

For most tiny companies and startups, the Lite plans should be more than enough. The Premium option is still a better option, though when the organization scales. This along with telephone support comes with even more marketing features such as Facebook and retargetted commercials. Today, pursue Sendinblue.

#4. Omnisend – Best omnichannel email marketing platform great for ecommerce sites

Omnisend is an easy-to-use solution for email marketing designed for e-commerce pages. In order to turn leads into clients, they offer many services, such as automatic email and SMS messaging.

They offer omnichannel marketing services, as their name suggests. That means you’re not all email-limited. To maintain your link with as many customers as possibl

Omnisend helps you to merge text messages, web browser push alerts, email marketing, Google User Match, and Facebook ad retargeting.

They also have pre-built automations for acts your client might take, such as emails/messages for cart abandonment, along with welcome emails/messages.

Their plans for next year are as follows:

Free… $0

  • Up to 15,000 messages / month
  • Omnisend-branded promotions with emails
  • Types, bins, and pop ups for signup
  • Reporting

Standard-13 dollars a month

  • Up to 15,000 messages / month
  • Campaigns by email
  • Types, bins, and pop ups for signup
  • Reporting
  • Campaigns and automation for SMS
  • Segmentation of an audience
  • Support for 24/7 email and chat

Pro-$80 a month

  • Up to 15,000 messages / month
  • $80 in free credits for SMS / month
  • Campaigns by email
  • Types, bins, and pop ups for signup
  • Reporting
  • Campaigns and automation for SMS
  • Segmentation of an audience
  • Support for 24/7 email and chat
  • Notifications from Network Drive
  • Custom Viewers for Facebook
  • Customer Match for Google
  • Priority service support Priority support
  • Advanced filing

Enterprise-Tailored pricing

  • Emails Unrestricted
  • Free credits from SMS
  • Campaigns by email
  • Types, bins, and pop ups for signup
  • Reporting
  • Campaigns and automation for SMS
  • Segmentation of an audience
  • Support for 24/7 email and chat
  • Notifications from Network Drive
  • Custom Viewers for Facebook
  • Customer Fit for Google
  • Priority service support Priority support
  • Advanced filing
  • Migration by Email
  • Dedicated head of accounts
  • Help for Deliverability
  • IP Address Personalized

This is based upon a 500 email list. If you’ve got some, rates are going to go up.

I strongly recommend the basic plan at least. It is worth the cost to get unbranded emails alone, and you’ll even have access to their automation software for email and SMS. The 24/7 service for email and talk is a must have, too. Read more at Omnisend and sign up now.

#5. GetResponse – Best all-in-one solution for automated lead generation

GetResponse is a little more than a straightforward service for email marketing. It’s sort like an all-in-one approach that automation specializes in.

GetResponse will help you create high-converting landing pages for lead generation, in addition to conventional email campaigns.

There is a very cool function called Autofunnel on the platform. This platform can be used for purchases, leads, webinars, and more to create funnels. It’s fully automatic and very easy to use.

Funnels include items like newsletters, landing pages, popups for exits, automation of marketing, advertising for Facebook, and convergence of e-commerce. It all depends on the priorities and how you choose to set them up. But GetResponse offers all the resources you need to develop and monetize those contacts on your subscriber list.

Anything is completely automated by GetResponse until a user joins the funnel. It’s the best way to direct clients with several digital touchpoints through the migration process.

Let’s look at GetResponse’s plans and pricing in more detail.

Basic- Beginning at 15 dollars a month

  • Autoresponders for the
  • Unlimited Pages for Landing
  • 1 funnel of revenue
  • Unlimited funnels with lead
  • Offer e-commodities

Plus-Starting at $49 a month

  • Builder for automation of 5 workflows
  • 5 funnels for revenue
  • Capability for touch scoring
  • Webinars of up to 100 visitors
  • Tools with CRM

Starting at $99 a month, Specialist

  • Builder for robotics and infinite workflows
  • Paying webinars with as many as 300 members
  • Unlimited funnels for purchases
  • Unlimited funnels for webinars

Business-Starting at $1,199 per month

  • Emails that are transactional
  • IP Committed
  • Webinars of up to 500 visitors
  • Email marketing advisory services
  • Dedicated head of accounts

All of those rates are based on 1,000 subscribers. If the list expands, the rate will climb. Even GetRetresponse’s entry-level package comes with advanced features such as autoresponders, lead funnels, and sales funnels, as you can see.

All plans come with 220 email templates, 180 templates for the landing page, 700 templates for shape, 40 templates for autofunnel, 150 integrations, and support for live chat 24/7.

But I would suggest the Plus plan in order to really get the best out of this program particularly if you do not already have CRM software. Compared to the other offerings we’ve used the base rate is certainly better. The scheme just comes with so much more, though.

You benefit from creating automatic lead funnels, landing pages, webinars, and loads of other extras that are not just included with other vendors, instead of just using email apps.

When you pay in advance, GetResponse provides rebates for annual and 24-month contracts. At the very least, you should try 30 days of free GetResponse.

#6. MailerLite – Best for the essentials at an affordable price

MailerLite is a simple email marketing service, as the name suggests. MailerLite sticks to the basics instead of adding lots of additional features and capabilities.

For automation, landing pages, pop-ups, and polls, the app also provides resources. But it’s not like you are highly limited.

MailerLite has a drag-and-drop editor, making it convenient to craft a high-quality message for everyone. To boost personalization, segment your subscribers and refine your promotions with features such as A/B checking.

For those of you needing basic email applications at a reasonable cost, I would suggest MailerLite. This is a glance at the MailerLite price points:

  • Up to 1,000 subscribers-10 dollars a month
  • 1,001-2,500 users, 15 dollars a month
  • 2,501-5,000 subscribers-30 dollars a month
  • 5,001-10,000-$50/month subscribers
  • 10,001-15,000-$75/month subscribers
  • 15,001-20,000 recipients-$100 a month
  • 20,001-25,000 recipients-$120 a month
  • 25,001-30 thousand subscribers-$140 a month

At around $20-$40 per 10,000 users, the price prices continue to increase. If you apply for annual billing, MailerLite gives a 30 percent discount, making it one of the most competitive choices on our list.

For up to 1,000 users, there is a free plan, but you are limited to only 12,000 emails per month. When you’re just starting out, you can use this option as an extended free trial.

#7. AWeber – Best value for low subscriber county

AWeber is a conventional service that is effective and very inexpensive for email marketing. The organisation has been around for 20 years. They delivered email marketing services to more than one million entrepreneurs and small businesses during that period.

I like AWeber because it is straightforward and plain. AWeber covers all of its services in a package, unlike other systems that incorporate functionality and capabilities for products at varying price points.

Pricing is solely dependent on the list’s number of subscribers. So, if you have 20 contacts or 20,000 contacts, you can get the same functionality.

An summary of the price ranges is here.

  • 0-500 Subscribers-19 dollars a month
  • 501-2,500 subscribers-29 dollars a month
  • 2,501-5,000 Subscribers-49 dollars a month
  • 5,001-10,000 subscribers-69 dollars a month
  • 10,001-25,000 Users, 149 dollars a month

Another explanation for enjoying AWeber is that it has exceptional customer service.

Via email and live chat, you can contact them 24/7. During business hours on weekdays, they still have phone support available.

You can get all the standard features with AWeber that you expect with an email marketing service:

  • Pre-built Templates 700+
  • Email Builder Drag-and-drop
  • Analytics by email
  • Checking A/B
  • Forms to Sign Up
  • The automation
  • Integrations by Third Parties
  • Segmentation of subscribers

In email deliverability speeds, AWeber is a market pioneer. They make sure your content is designed to hit the inboxes of your subscribers.

#8. ConvertKit – Best for ecommerce

One of my favorite email marketing services is ConvertKit. It is certainly not for everyone, though.

You’ll be better off using other tools if you’re hunting for drag-and-drop builders and lots of pre-built models. In fact, there are just a few templates on ConvertKit, all of which are pretty basic. But it’s not to suggest that they’re not getting the job done.

For developers who market goods, ConvertKit is the best. The platform focuses mainly on creating integrations for landing pages, websites for e-commerce and places for membership.

ConvertKit would be a top choice for you to explore for those of you who want to create automatic email funnels at a reasonable price.

You’ll be directed by a basic visual flow map to set up automatic emails.

ConvertKit groups all the subscribers into one list instead of making different sets of contacts. But to boost the personalization of your campaigns, you’ll also be able to tag them manually, or with auto tags depending on their actions.

With clean formatting, ConvertKit is best for sending short emails. Complex designs or distracting features do not exist here.

ConvertKit pricing, like most email marketing applications, is dependent on the number of subscribers that you have.

  • 0-1,000 subscribers-29 dollars a month
  • 1,000-3,000 subscribers-49 dollars a month
  • 3,000-5,000 Subscribers-79 dollars a month

You’ll benefit from their free concierge conversion program if you move to ConvertKit with more than 5,000 subscribers. If you sign up for an annual contract, you can save some cash and get two months for free.

ConvertKit has more than 70 direct integrations, flexible formats, and personalized reporting from third-parties. With minimal assistance on evenings and weekends, email and live chat are available for 12 hours a day, Monday-Friday.

#9. Mailjet – Best for real-time collaboration between multiple teams

For email marketing, more than 130,000 corporations use Mailjet. Although this number is remarkable, Mailjet is not even as famous as some of our list’s other services.

Yet Mailjet is distinctive. It’s the only app I’ve seen for email marketing that provides real-time communication, making it a top pick for marketing teams.

For organizations that have several teams weighing in on an email campaign, this is a big bonus. It’s possible for things to get sticky and confusing without real-time coordination.

Mailjet also makes it easier for you to navigate the permissions for team members working on email projects.

Email production with Mailjet is simple. There is an elegant drag-and-drop builder on the framework that facilitates full customization. You’ll also have access to software to personalize your subscribers’ content.

For any of your email promotions, you can submit interactive material and display advanced data and analyses.

The price arrangement for Mailjet is also a little bit different. It’s based on how many emails you send every month, rather than the rating being based on subscribers. And, clearly, the subscriber count would be explicitly related to this amount.

Mailjet has a free package that requires 6,000 emails per month to be sent to you. Since you are limited to just 200 emails a day by the programme, which is not even enough to run a good campaign. This free plan is sort like an endless experiment, because the platform can be tested.

An summary of the plans and pricing is here:


  • 30,000 daily emails, $9.655
  • 60,000 emails a month-$18.955 a month
  • 150,000 monthly addresses, $68.955
  • Per month, 450,000 addresses, $166.955
  • 900,000 daily addresses, $333.955


  • 30,000 emails a month-$20.955 a month
  • 60,000 emails a month-$41.955 a month
  • 150,000 monthly addresses, $96.955
  • Per month, 450,000 addresses, $229.955
  • 900,000 monthly emails-$398,955

If you get paid monthly rather than month-to-month, Mailjet gives a 10 percent discount on all plans.

I would really consider Mailjet only if you are planning to take advantage of the resources for team collaboration. To access multi-user teamwork, you’ll need a Paid membership. Segmentation features, A/B inspection, and automation software also come with the Premium plan.

#10. Drip – Best all-in-one email marketing and CRM platform

A comparatively recent platform is Drip. It’s a CRM that delivers email marketing to e-commerce firms. So Drip would be a top option for you to remember whether you’re selling physical or digital goods online.

You can monitor useful commerce metrics relevant to consumer intent and purchasing behaviour with Drip.

You will segment new website users from returning clients. Often, Drip helps you to target users who have left their carts.

WordPress, WooCommerce, Facebook Advertising, and several other platforms that you use to sell online are combined with Drip.

I like Drip because online, including email, the CRM lets you meet consumers through various touchpoints. Drip now has a feature of sales attribution, allowing you a better picture of which campaigns really make you money.

Again for e-commerce stores, this is perfect.

Drip has everything you need to excel in email marketing with customization features, efficient segmentation options, and comprehensive analytics.

Pricing is based on the account’s number of clients. Both strategies come with the same characteristics and advantages.

  • 2,500 subscribers-49 dollars a month
  • 5,000 users, 122 dollars a month
  • 10,000 subscribers-184 dollars a month
  • 15,000 users, 246 dollars a month
  • 20,000 subscribers-308 dollars a month
  • 25,000 subscribers-370 dollars a month
  • 35,000 subscribers-494 dollars a month
  • 50,000 subscribers-680 dollars a month
  • 130,000 users, 1,630 dollars a month

With 24/7 online chat and email support, all Drip plans come with For 14 days, you can check it out for free and gain access to all of the functions.

#11. ActiveCampaign – Best sales CRM with email marketing capabilities

ActiveCampaign is a sales CRM with capabilities for email marketing. You’ll be able to run split checks, submit dynamic content, and segment your subscribers for improved personalization with ActiveCampaign.

  • Emails Broadcast
  • Emails that are targeted
  • Emails scheduled
  • Emails Caused
  • Emails with Autoresponder
  • Funnels for emails

You can run any of these types of campaigns conveniently using ActiveCampaign’s email app.

I like ActiveCampaign since complicated and customized communications are streamlined by their email builder. To almost any aspect of a post, you can apply personalization and contingencies.

With more than 250 applications, such as Shopify, WooCommerce, Twitter, Zapier, Unbounce, Stripe and PayPal, ActiveCampaign incorporates.

With geotracking, site activity logging, personalized info, and connection actions, you can setup promotions and enhance your customer database. ActiveCampaign also sends you reports that show the most conversions and revenue are created by content.

Here’s a short description of the pricing points for services depending on the number of subscribers you have:

Lite in Lite

  • 500 contacts-15 bucks a month
  • 1,000 calls, 29 dollars a month
  • 2,500 contacts-49 dollars a month
  • 5,000 contacts-89 dollars a month
  • 10,000 communications, 139 dollars a month
  • 25,000 communications, 225 dollars a month

Extra: Plus

  • 1,000 contacts-70 dollars a month
  • 2,500 communications, 125 dollars a month
  • 5,000 contacts-169 dollars a month
  • 10,000 calls, 249 dollars a month
  • 25,000 communications, 339 dollars a month


  • 2,500 communications, 159 dollars a month
  • 5,000 communications, 239 dollars a month
  • 10,000 communications, 349 dollars a month
  • 25,000 communications, 599 dollars a month

ActiveCampaign is now providing plans at the business level. If you have a huge list of contacts, just contact their team to get a personalized quote.

If you are currently using a different CRM or email software, ActiveCampaign would allow you to switch from either platform free of charge. If you sign up for monthly billing instead of month-to-month, you can take advantage of a 14-day free trial and save nearly 20 percent per month.

#12. Mailchimp – Best for startups

Another common solution for email marketing is Mailchimp. Since it’s versatile, inexpensive, and can expand with your company, it’s geared towards start-ups.

Since they can start for free, many people prefer Mailchimp. If you have less than 2,000 subscribers on your list, you won’t be paid anything.

As a small enterprise, it’s good to know that without paying a monthly charge early on, you can launch an email list with Mailchimp. This offers you time before you have to pay to grow your list and get the best out of it. Your corporation should be in a position to handle the additional expense by the time you reach 2,000 subscribers.

For the other plans provided by Mailchimp, here’s a rundown of the plans and pricing.

Free… $0

  • Up to 2,000 Interactions
  • 7 platforms for advertisement
  • 1 spectator
  • Basic templates, basic templates
  • Conductual targeting

Essentials Beginning at 9.99 dollars a month

  • Up to 50 thousand interactions
  • Three Viewers
  • Access to all models from Mailchimp
  • Checking A/B
  • Branding with Custom
  • Aid 24/7

Standard-Starting at 14.99 dollars a month

  • Up to a hundred thousand interactions
  • Five Crowds
  • Automation dependent upon events
  • Capability for Retargeting
  • Templates customized
  • Cutting-edge insights

Premium: Starting at $299 a month

  • Up to 200 thousand interactions
  • Limitless audiences
  • Segmentation progressed
  • Tests of multivariates
  • Telephone assistance

For the rest, I prefer the Basic Plan. To get the best out of a campaign, it comes loaded with loads of advanced features.

Again, depending on the number of subscribers on the list, the real cost would be. For starters, the premium is $74.99 a month if you sign up for the Regular Package with 5,000 contacts.

Mailchimp has models that are designed especially for each message’s objectives. For creating and maintaining relationships with your clients, it’s a top pick.

Mailchimp provides a comprehensive information base of learning and self-help manuals and videos, in addition to award-winning customer support.

How to choose the right service for you for email marketing

The best service in email marketing is going to be exclusive to you. There are variables that during the assessment process need to be taken into account.

I’m going to break down our procedure specifics for making this list. In order to find the right solution for you, I’ll explain what counts, what doesn’t and what you need to know.


The price of the majority of email software depends on the number of subscribers on your list. The price may be dependent on the amount of emails you will send every month (like Mailjet) in some cases, but it is also directly connected to your contact list.

Bear in mind, the price is going to go up if you continue to add subscribers to your list. So from the outset, you ought to have a budget in mind, as well as any contingencies for the future.

As long as you are able to monetize your email campaigns effectively, as your list expands, price rises will not matter.

There are few free choices out there, but you would just not be able to get the best out of free email marketing applications in most situations. Your skills are going to be very minimal.

The Features

What do you plan on using your email marketing tools for?

For each campaign, any legal email service can encourage you to send bulk emails, segment your subscribers and learn the effects of analytics. Would you like to create exclusive, stunning, and personalized designs? Look for applications with a drag-and-drop generator, then. Otherwise, find the website with the largest free template catalog.

You’ll find that the rest are really close when you compare the email functionality of the providers on our list. Advanced features such as improved personalization, behavioral monitoring, email funnels, and A/B checking often include updates to the plan.

You will delete such email providers automatically that provide functionality that you would never use.

GetResponse, for instance, lets you create landing pages, webinars, and simplify the sales funnel. ActiveCampaign is a CRM with full service purchases. Drip is a software specifically for e-commerce websites for CRM and email.

Then search for something simple, like Mailchimp or MailerLite, if you don’t need those kinds of specialized functionality or capabilities.

Supporting Clients

The day will come when you have concerns, issues, or require any sort of support. So, finding an email service that provides fantastic customer service is essential.

There is 24/7 video chat and email assistance from the latest online marketing providers. Some proposals also provide support for the telephone.

If you are not using an online program, services such as ActiveCampaign can switch you to their network for free, which is a perfect opportunity to sign up.

However a bonus like that doesn’t really matter to you if you’re creating a new email list from scratch.