These days, everyone can create a stellar app. Fun fact: Globally, there are nearly 2 billion apps and websites, with new ones being produced every second.
Your app and ideas deserve to stand out amongst all that internet noise. And that means you’ve got to advertise! Fight out there to get your name and brand and then attract visitors to your site.
What if you’re on a budget, though?
You are lucky! Promoting the latest app easily can be achieved on the cheap. Experiment with these free and cheap website marketing ideas and watch the traffic roll in!
- SEO Keywords
- Pay Per Click
- Email Marketing
- Create Your Own Infographics
- Reciprocal Linking
- Signature Branding
- Facebook Ads
- Facebook Pages and Groups
- Instagram Story
- Connect with Micro-Influencers
- Google My Business
- Bing Places
- Yellow Pages
- Other Online Directories
- Submit to Search Engines
- Webmaster Accounts
- Help a Reporter Out
- Product Hunt
- Use Expert Sources
1. SEO Keywords
Your first resource is probably Google when you are looking for the answer to a question or a solution to a problem. If you play your cards correctly, Google search can be a strong source of website traffic. If your prospective customers are looking for something on Google, they are not likely to look past the top two or three outcomes. So your aim is to get your website-related keyword searches to show up near the top. That’s where search engine optimization (or SEO strategy) falls in.
SEO is the science/art to increase the visibility of your website in organic search engine results. You will achieve this by loading the sites with main words that users are likely to look for. SEO is a simple yet necessary way to get traffic to your website; without it, amid the thousands of voices clamoring for the attention of your tourists, your website can get lost.
By doing things such as creating and editing quality content to include key search phrases and increasing your linkbacks, you can enhance the search result rankings of your website-the number of links your website gets from other sites. For your Google rankings, backlinks are particularly important, as they demonstrate your website’s popularity.
To find keywords related to your website and get stats on how often they are searched in your target market, use Google AdWords keyword planner. Using this insider info to prepare the content to pull in organic search engine traffic. Learn how to utilize this tool, and you may discover a few new keywords to power up your content.
While SEO can be cost-effective — if you do the work yourself, you won’t have to pay anything for it — optimizing your website for search engines is definitely not a quick fix. It can take time to master SEO methods and to optimize your website, and it can take some time to build links, optimize pages, and determine which keywords bring in new visitors. When your budget allows or invests your time in learning the tricks yourself, you may consider hiring or contracting with an SEO marketing expert.
2. Pay Per Click
Pay-per-click (PCC) advertisement is another way to make Google work for you— even though it requires a bit of cash. Basically, you’ll create an ad and pay a fixed price for each click your ad gets when it appears on a Google search or website, instead of leaving the search engine rankings of your website to chance. Your goal is to convert clicks into customers, hopefully seeing a strong return on investment. Google AdWords has no specific spending requirement, so you can easily keep within your budget and focus on your ROI.
3. Email Marketing
Email marketing is a tried-and-true method to connect with the clients and find new ones and keep them. It basically means gathering any and every potential customer’s email addresses and then exchanging newsletters, deals, offers, and details as a means of establishing relationships. By sharing fresh material or discounts, email marketing will attract former guests back to your website. The best part about this tool? An amazing $44 average ROI for each dollar spent.
Integrate original, appropriate blog material into the website. Including SEO-optimized keywords and creating a following of faithful readers who would return for more is a prime position. Include videos , photos, and graphics, and encourage readers to share posts they love.
Look for those in your target sector until you’ve perfected your own blog. Search for blogs that embrace guest blogging pitches. Peruse their blogs, take a peek at their application requirements, and polish up a pitch to submit over. Make sure to include a link to your website in your bio to send traffic your way if your pitch is accepted.
Last but not least, a great way to get noticed by blog writers and their readers is to leave thoughtful and insightful comments on the blogs you follow, especially influential ones in your field. Make sure that you include a link to your website or share specific content related to the post on which you comment.
5. Create Your Own Infographics
Infographics are clickable and shareable. They are excellent sources of backlinks to the website, and on websites such as infogr.am and Canva, they can be easy to build. Have the whole community in mind when creating infographics and implementing them into the site; ensure sure the visuals are available to all users.
6. Reciprocal Linking
The more websites that connect to yours, the more relevant search engines will think that you are, and the higher the search results of your website will rank. Including a link to another site in return for them, including a link to yours, will generate traffic and post search engine juice, particularly when done with legitimate company and content-related sites.
For small online retailers, one of the biggest frustrations is watching the bulk of their traffic leaving without making a purchase. Ad retargeting utilizes cookies to display advertisements on other websites that would attract your website user back to your website. It could be worth the extra buck to have them back after you’ve invested too much into bringing customers to your company website.
8. Signature Branding
For your newsletter, blog posts, or even photographs, images, and shareable material, build a friendly, attractive, and identifiable signature. This is a perfect opportunity to get individuals to know and appreciate your brand and to draw your URL into their eyes.
9. Facebook Ads
The most successful publicity hits individuals where they are most of the time. And for millions of Americans in all demographics, their Facebook page is that spot. A Facebook ad is a perfect investment if you have a small advertisement budget for your web and are trying to produce a great ROI. Based on location, age , gender, preferences, and also choices such as friends of current followers or people who like unique sites, you may build a personalized ad that reaches users. You can set a budget, much like Google AdWords, and either compensate for clicks or compensate when people see the ad.
10. Facebook Pages and Groups
Creating social networking pages for your website or small business doesn’t cost a penny. Groups and company pages on Facebook can help you connect with your fans, build a group, and share your material. Put a little green behind your posts to drive them to the top of the feeds of your fans to guarantee that your message is seen, and promote sharing by giving contests, deals, or prizes to any Facebook fan who shares a friend’s posts or tags.
And outside Facebook, don’t fail to look: other networks can also help you communicate and share. For any social networking site, it is not mandatory to provide an account; stick with those that are common with your audience, and don’t be afraid to play with different social media types. Your participation on social media can be something that’s still changing.
11. Instagram Story
Instagram stories constantly surface above the streams of people. Build Instagram stories to engage your fans, make sure that your branding is transparent and your message is straightforward and unforgettable, since these videos are brief and vanish within 24 hours, or utilize paying commercials that show next to videos.
Pinterest is the network of things and thoughts in culture. You could have been on Pinterest yesterday, whether the subject of your website is creative, crafty, design, or something visual or DIY. Build boards and fill them with pins to share your style, grow your skills, and find your people and support the quality on your website. Consider budgeting a little extra to advertise your pins and create brand recognition if your following gravitates to this site.
LinkedIn may be the ultimate social medium to push traffic, based on the intent and brand of your website. Leverage it by completing and building ties for an interesting profile. In your area, follow prominent individuals and read what they post. Join (or create) relevant groups, and often post content (with links) from your website’s blog. Regularly comment smartly on other blogs (any exposure of your name helps guide traffic to your website), and don’t be shy to personally submit your content to users.
14. Connect with Micro-Influencers
Your organization may not be yet large enough for a celebrity endorsement. But how about in your area, a “mini-celebrity”? Link with micro-influencers-people from their niche following on social media with a limited network of control and high rate of interaction. Micro-influencers typically charge competitive rates for endorsed content, and if you submit product samples, they can also opt to advertise you for free.
15. Google My Business
Through Google My Business, list your company for free, so when prospective clients check for local companies or look at Google Maps, your company will turn up, along with hours, venue, ratings, etc. Be ensure that a connection to your website is included in your listing. Bonus: registering with the company directories of Google will boost your exposure for search results.
16. Bing Places
Google might be the main kid on the street, however, believe it or not, there are other search engines and repositories, and they are still used by users, even your future customers. With Bing Places, another freebie website promotion tool, do not forget to list your company.
17. Yellow Pages
The phone book has migrated online and provides company listings free of charge. For location-focused small companies, such as builders, hospitals, and restaurants, listing the Yellow Pages may be especially useful.
18. Other Online Directories
Any relation improves, right? The internet is packed with free business directories for online business. Go to town for some others after you’ve crossed off the ones we’ve already listed. But make sure that you never pay for a simple listing. Even Google, where you are likely to get more attention, provides free directory space. Local.com, Clearly Worthy, eLocal, Manta, Insider Websites, and Moo-Directory are the places that will get you started.
19. Submit to Search Engines
It will be detected and indexed by major search engines and turn up in search results when you create your website or introduce new material within a week or so. You can manually upload URLs for free to Google, Bing , and Yahoo if you are willing to be indexed faster (or want to verify and double-check that your site is found) (Yahoo uses the same search engine as Bing. Fantastic news, submitting to Bing implies submitting to Yahoo).
A platform like Submit Express can submit your platform to hundreds of search engines for free if you choose to send to several search engines at the same time, even several of the lesser-used pages, and indeed, Google is one of them. Here are a couple more places to try out for submission: Complete Website, SubmitX, and So More.
20. Webmaster Accounts
For both Google and Bing, set up webmaster profiles, preferably as soon as you set up your website. Using so means that the website is indexed with them and can be featured in their search results, allowing them to connect with you on any website concerns or feedback. Also, something about naming yourself a “webmaster” is satisfyingly ego-stroking.
If you operate a local restaurant, the core of your online identity could be your website, and Yelp will help your clients get there. While the platform may be beneficial for any variety of local firms, it is the first option for foodies searching for healthy food on the go. React to reviews, post images and choices for menus, give deals, and connect to your blog and website.
Whenever a connection to your website is published by another site , especially an existing site, it is more probable that search engines may locate your site. Links back to your domain are named backlinks, correctly. To guarantee that your site is located, only one connection back should be enough, so the more backlinks, the more prestigious search engines believe it to be, and the higher your rankings. To make a comment on a famous site, preferably a respected one in your profession, is an simple way to get a backlink. Many blogs would let you add your comment with a connection to your own article.
Like Yahoo Answers, for people with questions and people with answers to mix, Quora is a searchable online location. In your field of interest, follow, pose, and answer questions, and provide your blog’s address in your profile and reply credentials. In responses you send, you should provide links to your site, but do so with caution: Quora can block responses loaded with links such as spam, and overt self-promotion will not elicit respect (or upvotes).
24. Help a Reporter Out
Your business’s press attention would help get your reputation out there and build you as an authority in your profession. Get public coverage by registering with Support a Writer Out, a free website that links writers to information they can contact for their stories from legitimate outlets. It’s a win-win: If the news is written online, the writers get the scoop and you get press attention, with a opportunity to connect to the blog. You can get sourcing inquiries specific to your business three times a day after you apply and will then pitch your experience to the reporter.
You can distribute your content (and links to your website) around YouTube itself by making videos and posting them to YouTube, and Google can archive your content from there and make it searchable. You will embed it and post it on your social networking pages in your site, and so will other people. Do not emphasize the pressure to go viral; although a noble target, to be successful, a video does not require two million views.
Be sure that the introduction connects to your website and that the video has a call to action, preferably one that brings audiences to your website. Videos from YouTube will also help you raise a bit of revenue. In addition, if you’re still producing videos, suggest developing advertisements for a potentially pleasing ROI to display with the videos of others.
Reddit is the master of social bookmarking, perhaps. Reddit, the self-styled “front page of the internet,” encourages people to upload stories, photos , videos, etc. from around the internet, and these submissions may be upvoted or downvoted by other people.
Although the platform is a fantastic driver of internet traffic, people who only post their own posts are usually frowned upon by the Reddit group. Become a frequent consumer and share and engage with other posts daily, along with adding your own material. Be warned: Redditors are a difficult audience, so whether your articles flop or garner a derogatory response for two, do not be discouraged.
Digg, another social bookmarking platform, lets people discover blog posts and other material, as well as exchange articles they like and support them. Similar to Reddit, through entering the URL and a quick explanation, users upload web pages; each entry will be identified by other viewers who upvote or “digg” fascinating material.
Since it is dominated by a couple of powerful users who monitor the stories make it to the homepage and which get lost in the crowd, Digg can be a little tricky. It will push a large amount of traffic if the tale makes it. It ‘s important to become involved on the network, as with Reddit, and stop digging and submitting only your own stuff.
28. Product Hunt
A paradise for techies in pursuit of the next great trend, Product Quest is the Skymall of innovative applications, blogs, games, and tablets. For your business, being discovered on Product Search can be a big gain. Make sure it qualifies before sending the product.
Though for photographers and fashion stylists, channels like Instagram are fantastic, Medium is the readers’ forum. Anyone can compose and publish a Medium story or blog post, and find, comment, applaud, and engage with articles and writers by other users. In order to improve exposure for your organization and draw more visitors to your web, even though you have your own forum, network and publish on Medium (post original material, not rehashes of articles from your forum).
30. Use Expert Sources
Connect and consult specialists in your sector to give your material an unbiased lift. You can pull clicks from your own list of five ways to bug-proof your plant, but up to ten tips from a long-time organic farmer, and you have a shareable post that lends your whole site credibility. You will attract their followers to your platform if your outlets have well-known names who have a substantial following of their own. When you post, let your sources know and you will get a digital shoutout.